HomeGoods: “Do the Most”
Screw minimalism. Filling your home with joyful items that reflect who you are enhances your happiness. Let’s infuse life back into our living spaces, with HomeGoods.
OOH
In order to help recovering minimalists Do the Most, everything in this campaign is shoppable.
THE DREAM STAY COLLECTION
We will create a collection of themed Airbnbs curated by maximalist designers. Shoppable of course - with a twist.
If you love something you see, you can take it home with you at a discount and charge it to your rental. These Airbnbs are a steal!
WORK FROM HOMEGOODS
We will buy out empty storefronts and turn them into maximalist, shoppable internet cafes so you can feel at home even when you’re out of home.
BANISHING BEIGE
We are enlisting drag queen Trixie Mattel to host an online home renovation show turning sad minimalist shanties into fab maximalist manors.
MEANINGFUL MOMENTS OF MAXIMALISM
We want you to show off the treasures you’ve found at HomeGoods that represent you. Maximalism is not just about stuff, it’s about self-expression through your surroundings.