Chiquita
Bananas have long been the fruit most featured in comedy. However, they are a serious source of nutrition and we demand they be treated as such. It’s time to finally afford our bananas the gravitas they deserve.
OOH
SOCIAL
BANANAS ON STRIKE
For a limited time, Chiquita bananas will be replaced by empty bins calling for people to join the movement to demand respect for bananas.
Those who sign the pledge and share on social media can show their support with a custom Chiquita sticker. If bananas can wear their stickers with pride, so can you.
MONUMENTS TO POTASSIUM
Chiquita bananas will be installed in their rightful places: as the fuel for the most significant moments in history. The fruit that gave the famed Discobulus his strength, the enduring yellow flame of the Statue of Liberty, and of course, Lincoln’s most important meal of the day.
