Kodak

Mental health issues are more prevalent than they ever have been, coinciding with the resurgence of film photography as an outlet. Kodak is offering photography as a therapeutic tool to escape the inner battle.

OOH

PRINT

:15

DARKROOMS

We will install dark, soundproofed rooms in crowded areas where people can quietly catch their breath and scan their negatives.

KODAK KITS

We will sell mental health photography kits that include rolls of film with encouraging notes inside and a journal to document your photography process, mental health, or things that speak to you while photographing.

WALL OF PROCESSED FEELINGS

PSYCHOLOGYTODAY x KODAK

VISUAL RESTING PLACES

CW: Kelly Combs

AD: Rachel Holmes