Kodak: “Find Your Light”
Mental health issues are more prevalent than they ever have been, coinciding with the resurgence of film photography as an outlet. Kodak is offering photography as a therapeutic tool to escape the inner battle.
OOH
:15
DARKROOMS
We will install dark, soundproofed rooms in crowded areas where people can quietly catch their breath and scan their negatives.
KODAK KITS
We will sell mental health photography kits that include rolls of film with encouraging notes inside and a journal to document your photography process, mental health, or things that speak to you while photographing.
PSYCHOLOGYTODAY x KODAK
Kodak will partner with PsychologyToday to offer group art therapy. Participants will take photographs and discuss their work to create a community where people feel present and connected.
