Doritos: “Playoff Man Syndrome”
That’s right, men PMS too. Playoff Man Syndrome is a vicious emotional cycle experienced by men while watching their team fumble the ball on the field. While PMSing, men may be prone to irritability, depression, and stress-snacking.
The good news? Doritos is the cure.
SUPER BOWL SPOT
OOH
CYCLE TRACKER
Need to know when your partner is PMSing? Visit the PMS Tracker microsite to see if his team is about to leave him in a pile of tears. Receive push notifications to be alerted when he may be at high risk, speak to our resident GUYnecologist for tips and tricks, and of course, order your favorite Doritos flavors (with promo codes available to losing teams).
COMFORT ESSENTIALS + COMFORT PLUS PACKS
It’s time to get soft. Treat your suffering sports lover with the gift of comfort. Pimp them out in our Doritos snuggie and slippers, or get prepared with our PMS care package stocked with all the essentials.
BATHROOM DISPENSER
Doritos will install snack dispensers outside stadium bathrooms so you’re never caught unprepared when PMS strikes. Deep breaths, buddy. It’s all going to be okay.
